How _waterproof_ is waterproof makeup? A little? A lot? Can your foundation last a trip to the pool? Would your eyeliner hold up against the harsh waves at the beach? And could your mascara survive a night of crying? Today we're putting these brands to the test to find out how to make your makeup waterproof!

Start 30-day Free Trial

Your favorite influencer may be turning into Ai... No, we're not talking about Vtubers, we're talking about companies like Meta turning creators and influencers into Ai chatbots. From MrBeast to Kendall Jenner to Charli D'Amelio to Tom Brady, they've all signed some Ai rights over to Zuck. But what exactly are the Ai creators like Kwebbelkop, Lil Miquela, and others doing? How are they making money? And is ANY of this good for society? Today, Theorists, we talk about a very controversial topic...

Start 30-day Free Trial

You've been asking for months, loyal Theorist, and today we finally answer: which clothes would help you survive a nuclear apocalypse? With Fallout on Amazon Prime making waves in the cultural conversation, we knew we HAD to answer the question for you. Do we need super high-tech survival gear? Or can we just wear jeans and a t-shirt? Let's find out...

Start 30-day Free Trial

A few weeks ago we, together with our friends at ZHC, Critical Role, Seek Discomfort, and Popflex, put on YouTube's FIRST ever creator fashion show. The event was a total blast and we enjoyed hanging out with you on the live stream. But now... we want to show you behind the scenes of what it REALLY takes to put together a fashion show. Let's find out!

Start 30-day Free Trial

Theorist, does Gen Z look older than other generations like Baby Boomers and Millennials? Everyone on the internet seems to think so thanks to TikToker Jordan Howlett. But is it even true? Well, we that know Gen Z celebs like Reneé Rapp, Millie Bobby Brown, and Kylie Jenner tend to look older than they look, so that's a start. So then... WHY is this the case? WHY is Gen Z aging so rapidly? Today we find out.

Start 30-day Free Trial

Is your closet a MESS, loyal Theorist? Are your clothes all thrown about with no rhyme or rhythm where they should be? Or maybe you have a system but you feel like your closet space is just _too_ small. Whatever size wardrobe you have, we want to help you clean up your mess. So we're following the footsteps of Mia Maples and decluttering YEARS worth of clothes. This is going to be one intense closet clean out!

Start 30-day Free Trial

Have you ever thought, “why do I look bad in everything?” We promise, you DON’T! But one factor that could lead to you feeling that way is not dressing to your body shape or body type. So today we want to show you exactly how to find your body type. First we’re using various tests like Kibbe, Fruits, and Myers Briggs. AND then we’ll teach you how to dress no matter the shape of your body: rectangle, pear, or inverted triangle. Let us know your shape in the comments below!

Start 30-day Free Trial

If you watched the Super Bowl, then you saw a whole lot of Travis Kelce, incredible coverage on Taylor Swift, and a very questionable ad on Temu. You probably remember the ad well, right? Temu: shop like a billionaire. It played, like, 500 times throughout the game. But can you _actually_ shop like a BILLIONAIRE on Temu? If FaZe Rug, HopeScope, Mia Maples, and the hundreds of other YouTuber videos have shown us anything about the brand, the answer is a strong NO. But we had to find out for ourselves. Will we walk around looking like tech moguls Elon Musk, Mark Zuckerberg, and Mark Cuban? Can we strut in a dress as expensive as Taylor Swift’s? Or will the Temu dupes make our space look like Kim Kardashian’s Sknn office decor with a bunch of Donald Judd dupes? C’mon, loyal Theorist, let’s shop like billionaires!

Start 30-day Free Trial

Hello, loyal Theorists, and welcome to Amy’s FIRST Style Theory! Today we’re diving back into our favorite Style Theory setting: the bathroom. We’re testing the best ways to shave your legs with a fun experiment. Which is the best lubricant: shaving cream, soap, or something else? Is there a best brand to use, like Gillette? Well, by the end of this video, we promise that your legs will be perfectly silky smooth!

Start 30-day Free Trial

The countdown begins, loyal Theorists. This is MatPat’s FINAL Style Theory ever. We knew we had to go out with a BANG! So, we’re looking back at Matt’s time on Style Theory, what we’ve learned, and whether MatPat has _actually_ become a real style icon by putting him to the ultimate styling test. Grab yourself a bow tie and let’s suit up!

Start 30-day Free Trial

Which skincare products do YOU use, loyal Theorist? Neutrogena? CeraVe? Cetaphil? Pond’s? Well, you may want to take a CLOSER look at the label. It turns out that the skincare industry may have been lying to us for years about what’s really hidden inside of their products. Sorry, Mia Maples, but you may think twice before doing about skincare test video because this could change your daily skincare routine FOREVER.

Start 30-day Free Trial

After seeing the fun videos full of fashion inspo from Ellbat (I Hired a $200 Stylist and $20 Stylist to Dress Me for a Week) and Mia Maples (I Hired 3 Stylists with Different Aesthetics to Style Me), we’ve decided to test the world of online personal stylists for ourselves. Today we’re testing Fiverr vs Stich Fix to see if any of these digital personal stylists are worth it. What is the cost? Can Ai really determine what we should wear? And can we actually find a new look in this process? C’mon, get ready with us as we try on a whole new wardrobe!

Start 30-day Free Trial

Are caffeine skincare products worth it? Like, do the serums, scrubs, and facemasks actually give you as much energy as, let’s say, a Diet Coke, Monster Energy, Red Bull, or even coffee? Are you actually absorbing that energy through your skin? We put our caffeine addictions to the side to first go caffeine free and then test a new skincare routine. Just like Mia Maples loves to do with viral TikTok products and HopeScope with satisfying viral products, we’re experimenting with a whole new routine that could change the way we take care of our skins… or it may just be a bunch of bunk!

Start 30-day Free Trial

If you’re one of the 50 million people who watched the simplynailogical videos putting on 100+ coats of nail polish, then you know nails can get pretty out of control. Well, we decided to take the 100 layers challenge idea and kick it up a notch by trying to apply 1,000+ layers of nail polish to a hand. Can it be done? Can we make nail art pretty enough to go viral on TikTok? Will HopeScope end up reacting to this “satisfying” creation? And will we reach the top of #PolishMountain? Today, loyal Theorists, we find out in this ultimate nails challenge!

Start 30-day Free Trial